Strengthening the Digital Foundations of a Belfast E-Commerce Brand
Tullyhaize is a Belfast-based e-commerce clothing and lifestyle store offering distinctive, USA-inspired fashion, slogan apparel and curated products designed to bring bold style and personality to everyday wardrobes.
As an online-first brand operating in a highly competitive retail space, building a strong digital presence from the outset was critical.
Through Go Succeed, our Senior Business Advisor Clare worked closely with the founder Karen Hemsworth to establish and strengthen Tullyhaize’s online foundations. The focus was not simply on aesthetics, but on creating a structured, high-performing e-commerce platform capable of supporting long-term growth.
Clare provided strategic guidance on:
- Website development and structure
- User experience and navigation
- SEO fundamentals and keyword positioning
- Content optimisation to improve visibility and discoverability
This support enabled the business to transition from an early-stage online store to a more professional, user-friendly platform with a clearer strategic direction.
As a result, Tullyhaize gained:
- A stronger and more credible online presence
- Improved understanding of SEO and digital visibility
- A better-structured website designed to support conversion
- Greater confidence in managing and growing its e-commerce operations
In Karen’s words: “The support I received through East Belfast Enterprise played a vital role in helping us establish and grow Tullyhaize’s online presence. Clare’s guidance around website development, structure and SEO was invaluable, especially in the early stages of building the brand digitally. Her practical advice and tailored direction helped me build stronger foundations for our e-commerce platform, improve discoverability and position the brand more effectively for growth.”
With clearer digital positioning and stronger online infrastructure in place, Tullyhaize is now better equipped to compete and scale within the e-commerce market.
